Twofour uses the power of television for DuPont.
Twofour, in association with OgilvyEntertainment, produced films to inform and change behaviour. This BBC Worldwide commission consists of advertisements to raise awareness of DuPont’s global solutions and their collaboration with multi-regional partners.
Twofour was commissioned to use the power of television in raising awareness of DuPont’s initiatives across a broad range of science-based solutions focusing upon areas including; safety, sustainable energy and food security.
The advertisements concentrate on the human experience, telling the stories of real individuals around the world, whose lives have improved from DuPont’s and their collaborators’ pioneering work. The films explore a wide range of solutions including; the protection of Brazilian police officers with locally-produced bullet-resistant vests, providing families with adequate housing materials and prioviding people access to high energy and nutritious food.
With a creative team of acclaimed award-winning documentary-makers and commercial DoPs ,working closely with agency OgilvyEntertainment, Twofour’s series of DuPont advertisements are beautifully choreographed with stunning shots of urban and rural locations from around the world, including Brazil, Malawi, Mexico, India, Indonesia and Tennessee.
The advertisements are currently being broadcast on the BBC World News and Bloomberg channels, reaching a global audience of over 300 million, and are also being shown across internet forums, sales exhibitions and at fundraising events.
One of the films, “City of Science, City of Hope”, was shot at Masdar City, the sustainable renewable energy city located on the outskirts of Abu Dhabi here in the United Arab Emirates: